ALL FUTURE DS MODELS WILL BE EXCLUSIVELY IN ELECTRIFIED VERSIONS
The 2018 Paris ePrix was an opportunity for DS Automobiles to share the details of its electrification strategy. From 2025 onwards, all new models will be available exclusively in electrified versions, either hybrid or electric.
For DS, a French brand established in Paris and committed to the Formula E Championship, the ePrix, held this past weekend around the prestigious site of the Hôtel des Invalides, was an opportunity to talk about the strategy for the electrification of its vehicles.
While DS Automobiles has already announced that the second generation of its models would be available in an electrified version (hybrid or electric), its CEO, Yves Bonnefont, revealed that “starting in 2025, each new DS will be launched exclusively with electrified powertrains. Our ambition is very clear: for DS to be among the global leaders in electrified cars on its market. Our strategy is underway with the arrival of DS 7 CROSSBACK E-TENSE 4×4, fitted with a hybrid petrol drivetrain and boasting 300 bhp, and the presentation in a few weeks of the first 100% electric DS model.
FROM TRACK TO ROAD THE ROLLOUT OF THE DS STRATEGY:
The pioneering DS Automobiles has been committed to Formula E since its beginnings. An avant-gardist in motorsports, it now welcomes the arrival of new, competing brands in the coming seasons. With DS E-TENSE FE 19, its new-generation single-seater developed by the teams of DS PERFORMANCE – its motorsports department, it is the only French brand to be an FIA-approved manufacturer from the 2018/2019 season.
A true testing ground for DS Automobiles, Formula E plays a key role in its strategy for the electrification of its models: the knowledge of electric technology gained is and will be used on its series cars, now and in the coming years.
DS 7 CROSSBACK E-TENSE 4×4 will have its first official outing in autumn 2019. It will offer four-wheel drive, 300 bhp and 50 km driving range in zero emission mode (WLTP cycle). For those who can’t wait, customers who order this version of DS 7 CROSSBACK from today onwards will access an exclusive offer*: the chance to take a ride in DS 7 CROSSBACK PureTech 225, Grand Chic version, before the delivery of their DS 7 CROSSBACK E-TENSE 4×4 at the end of 2019;
Starting with DS 7 CROSSBACK, 100% of DS models will be electrified. This is why DS Automobiles will be proud to present its first 100% electric DS model at the 2018 Paris Motor Show. Following on this momentum with, starting in 2025, each new DS model will be available only in electrified versions (either hybrid, 100% electric, or both).