THE DS BRAND AT THE 16TH SHANGHAI MOTOR SHOW
Auto Shanghai 2015 opens its doors to the general public on 21 April. The show is a key event for DS since China is a key component of the global development strategy pursued by this new premium automotive brand, inspired by the best in French luxury. Three years after its launch in China, DS is actively pursuing its development. Building on the roll-out of three new vehicles in 12 months and 82 dealerships in a dedicated network, it is launching the New DS 5 in China and Europe simultaneously. As further proof of its ambitions, it will be unveiling a special edition of the New DS 5: the DS 5 Golden Mat.
A global brand
Today, China remains a priority for the DS brand. This can be seen on its stand where it is presenting, for the first time in China, its logo ‘DS Automobiles’, its signature ‘Spirit of avant-garde’ and its latest model: the New DS 5. A flagship model, launched simultaneously in Europe, this vehicle perfectly expresses the identity of DS.
“Launching the new DS 5 at the same time in Europe and China is a major step forwards in the deployment of our strategy of international expansion and product development. In the longer term, our aim is to have a range of six global vehicles!” said Yves Bonnefont, CEO of DS.
A Premium brand
No fewer than ten DS models, including the New DS 5 will be on display on a 986 m2 stand in Premium hall 7.1. With a line-up extending from the DS 23, symbolising the brand’s heritage, to the DS 5 MoonDust showcar, DS 5 LS, DS 6 SUV, and New DS 5 Golden Mat, visitors will be immersed in a universe of refinement, attention to detail, design and technologies.
DS in China
Three models launched in one year (DS 5, DS 5 LS, DS 6)
A plant in Shenzhen
82 DS Stores in 60 cities
26,000 vehicles invoiced in 2014 with China accounting for 22% of global brand sales