NEW DS 5: THE SYMBOL OF THE DS BRAND
Unveiled at the 2015 Geneva Motor Show.
The New DS 5 is a vehicle of avant-garde styling, allying dynamic behaviour, refinement and attention to detail with a selection of advanced technologies. It embodies all the attributes of present and future DS vehicles. The DS flagship model introduces the brand identity and gains the new front face along with other qualities that make it a true DS!
Alongside new features such as the sculpted, vertical grille with the DS logo in the centre, the Xenon LED headlamps, touchdrive interface and high-performance engines, the New DS 5 maintains all the qualities behind its renown: body lines defying conventional definition, an exceptional exterior and interior design with refinement visible in every detail, and a ‘cockpit’ driving position.
From Europe to China, the DS 5 has made its mark on the public. The New DS 5 is setting its sights even higher with a new front face, styling that remains avant-garde, refinement, attention to detail, driving behaviour worthy of a DS and advanced technology in both design and function. A magnetic car !
“The New DS 5 is more than just a new car. It is the car introducing our brand identity. Sixty years on from the original DS, the New DS 5 carries all the genes of DS. Above all, it is a clear statement of our ambition: to revive the tradition of French premium vehicles.” Yves Bonnefont, CEO of DS