May 15, 2017

DS 7 Crossback Presidential: Official Ceremonial Duties

DS 7 Crossback Presidential: Official Ceremonial Duties

DS 7 CROSSBACK is the official vehicle of choice in ceremonial duties for the inauguration of new French President, Emmanuel Macron. The specially personalised DS 7 CROSSBACK has an opening roof so the new President can greet the crowd on the Champs-Elysées. DS has a strong provenance having been the vehicle of choice on previous inauguration occasions. The French President's inauguration DS 7 CROSSBACK is being displayed at DS World Paris

For his first journey as President of the French Republic, Emmanuel Macron chose to ride in the all-new DS 7 CROSSBACK, the very latest model of DS Automobiles that was revealed just two months ago. This DS 7 CROSSBACK Presidential has been specially-personalised with an opening roof so the President can greet the French crowd on the Champs-Elysées.


The DS brand is proud that DS 7 CROSSBACK is the inauguration’s car of the new French President and that DS 7 CROSSBACK is driven for the first time in public on an official ceremony just few months before its launch. With this historical moment, the DS brand, whose ambition is to embody both French know-how and innovation in the automotive industry, is pursuing the tradition of being the official car manufacturer of the French presidency. DS models are emblematic and have historical provenance, having been used many times on similar symbolic occasions with the 5th Republic.


The ‘Presidential ‘ DS 7 CROSSBACK will be proudly-displayed at DS WORLD Paris, located at 33 François 1e street in Paris, soon after its ceremonial duties from Tuesday 16 May for public visitors, and ahead of that day for press/media from Monday, 15 May.


‘Presidential DS 7 CROSSBACK‘ – details in brief

  • The very first DS 7 CROSSBACK on the public roads : DS engineers and craftsmen worked on this unique Presidential car, 7 months before its public launch (first deliveries start in January 2018)
  • Distinguished in a sumptuous Ink Blue paint finish, it features a custom- made opening roof, French Republic signature badging and a Tricolour flag holder
  • The ‘Black Art’ Leather interior (named ‘Opera Inspiration’ after a district of Paris) is revised by a French creation (‘Toile de Laque’ is tailored and created by a craftsman recognised for their expertise and know-how in the specialism of decorative gilding: Atelier Maury)
  • The 20 inch wheels are personalised with finely-created golden attention-to-detail features
  • Most of highly-technical features of the DS 7 CROSSBACK feature some of the new items that will become available with this vehicle: DS CONNECTED PILOT, paving the way for autonomous driving, DS ACTIVE SCAN SUSPENSION, the 21st century DS suspension system, which uses a camera to anticipate any bumps and undulations in the road surface to ensure the President and future occupants of this vehicle can enjoy a serene ride experience.